Primary Audience Research - Questionnaire
Posted by Matthew Leigh | Posted in Planning and Research | Posted on
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I created this questionnaire to be handed out to friends, acquaintances and family members in order to gain insight into what my audience expects to see from a short film.
My target audience is broad, and my film is supposed to have a wide appeal, so I made sure my questionnaire was answered by people of different ages and genders.
1. What age category do you fall into?
14 or under/15-19/20-29/30-39/40-49/50+
2. Would you consider yourself a fan of the film medium?
Yes/No
3. Do you enjoy short films when they are aired before features in cinemas (for example the Pixar shorts)?
Yes/No/Sometimes
4. Do you prefer when films, specifically short films, have a comic element to them, or do you prefer serious drama?
Comic/Dramatic
5. In a short, do you prefer to see fast paced cutting, with many different shots in a short amount of time, or a slower paced affair with more thinking time?
Fast Paced/Slower Paced
6. Do you believe dialogue to be a necessary feature in short films, especially in terms of a narrative?
Dialogue Necessary/Dialogue Unnecessary
7. Do you enjoy music illustrative of the events on screen in shorts, no music, or merely incidental music that is separate to the events on screen?
Illustrative/No Music/Non-Illustrative Incidental
8. Do you prefer film credits to be displayed at the opening of the film, the end or does it not affect you either way?
Opening/End/Unconcerned