Matthew Leigh G324 Advanced Portfolio

Rowan Atkinson's brand of mute, but overly emphasized physical comedy is a huge inspiration for my own film, and so it is logical that the first film poster I should look at is from the first Bean movie.

The poster initially looks very simplistic in it's design, with a clean white background, and a huge close up photo of Rowan Atkinson, pulling a comical face that is typical of the Bean character. This recognises that the main draw of the film is Rowan Atkinson's comic character, and so displaying an image of the character so prominently will be sure to attract attention to the poster. The simple and clean design is also pleasant to look at, preventing itself from using any offensively loud design elements. The white background provides a high contrast to the image of Rowan Atkinson, furthering it's prominence.

At further inspection, it is clear to see that the largest word displayed on the poster is 'Bean' followed by 'Rowan Atkinson', once again showing the films biggest selling point to be it's main character. Displayed slightly above the title of the film is the film's tag lines. Due to the fact that these are placed directly upon the white background, and are in black lettering with a medium sized font, this is likely to be the first thing a viewer will read upon a closer look at the poster. Indeed, the only other detail on the poster are the film credits, placed at the very bottom of the poster in a tiny font. The tag hints at the plot of the film without giving much away, stimulating the imagination of the viewer, especially of those which are familiar with the character, whom one can assume are the target audience of the film.

Overall, the lettering placement and font sizes, combined with the huge image of Bean and not much else, create a very clean and classy look while still maintaining comic elements and appealing to the target audience - successes I would very much like to emulate in my own film poster.